You take the following: Cardboard, hot foil, decorative ink, pearl high gloss lacquer, window film, an LED module and biscuits and you get an innovative advent calendar and the award winner of the 2014 Promotional Gift Award in the Custom Fabrication category.

The customer loyalty gift, designed and implemented by Offsetdruckerei Schwarzach, has a modified dispenser function in which the 24 mini packages can be removed one after the other. A competent partner for the surface design was found in previous advent calendar editions with advertising agency Irr.

The cardboard for the calendar is FSC certified and undergoes carbon neutral printing and is assembled by the Integra Work Initiative Bodensee, an institution that is involved in the integration of handicapped persons and long-term unemployed persons.

Thanks to its multiple benefits, the calendar is also useful beyond the Christmas period because the packets can continue to be used as a memory game after the contents have been eaten, and repeatedly reminds you of the sender long well the turn of the year.

The promotional gift award is an international competition for awarding innovative and forward-looking advertising items, established in 2002, and the competition is carried out annually by WA Verlag in Cologne.